BSc (Hons) Digital Marketing and Management

Last Updated: 22/09/2026View on Institutions website

Full-time

Study Mode

£9,790 / yr

Tuition Fees

January 2027

Start Date

3 years

Duration

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BSc (Hons) Digital Marketing and Management
ARU London

Course Highlights

Accredited by CIM, aligning with professional management and leadership standards.

Focuses on cutting-edge technologies like AI in marketing.

Includes authentic assessments that replicate workplace activities.

Lecturers are experts with industry experience.

Course Description

The BSc (Hons) Digital Marketing and Management at ARU London is designed for students who want to excel in the fast-moving, creative world of modern marketing. This programme provides a comprehensive understanding of core business concepts alongside specialised knowledge in branding, consumer behaviour, and digital strategy. Students will explore how to leverage AI and data analytics to drive organisational performance and effective communication. The course is available as a 3-year full-time degree, or a 4-year option including a foundation year for those who need it. Throughout the programme, students engage with real-world case studies and practical projects, ensuring they are well-prepared for the professional environment. By integrating theoretical insight with professional expertise, the institution aims to foster strategic decision-making and ethical leadership. Graduates will be equipped with the skills and mindset required to thrive in the global digital marketing sector, with the added benefit of CIM accreditation supporting their professional progression.

Entry Requirements

Academic Requirements

UK qualifications

96 UCAS tariff points from 3 A Levels (e.g., BCC).

BTEC Level 3 Extended Diploma: DMM in a business-related subject.

5 GCSEs at grade D/3 or above for the 4-year option.

Other qualifications

International Baccalaureate Diploma: 24 points.

European qualifications

Irish Leaving Certificate: BBCCC.

Scottish Highers: BBCCC.

English Language Requirements

GCSE

At least 3 GCSEs at grade C, grade 4, or above, including English and Maths.

IELTS

IELTS 6.0 (Academic level) or equivalent.

Other Requirements

Other

Mature applicants with relevant work experience are welcome to apply.

For more information about the General Entry Requirements please visit the institution page

Course Structure

Critical Thinking Skills

Credits

Data Skills

Credits

Professional Development Skills

Credits

Research Skills

Credits

Career Pathways

Employability is central to the curriculum, with the course design directly influenced by industry experts to ensure students gain a blend of academic knowledge and practical experience. Students are encouraged to apply theoretical learning to real-world business scenarios through authentic assessments that mirror professional tasks. The programme also features guest speakers from the digital marketing sector, providing valuable industry context. The ARU London Employability Service further supports students by offering CV and cover letter feedback, interview training, and connections to partner employers for work experience opportunities. Graduates are well-positioned for various roles, including Digital Marketing Executive, Social Media Manager, SEO Executive, and Content Marketing Specialist, among many others.

Digital Marketing Executive

Manage online campaigns and digital marketing activities to drive brand engagement and growth.

Social Media Manager

Develop and execute social media strategies to build community and enhance brand presence.

Digital Marketing Analyst

Interpret data and metrics to optimise marketing performance and inform strategic business decisions.

Content Marketing Executive

Create and manage compelling content to attract and retain a clearly defined target audience.

SEO Executive

Optimise website content and structure to improve search engine rankings and organic traffic.

Digital Marketing Account Manager

Build and maintain client relationships while overseeing the delivery of digital marketing projects.

Frequently Asked Questions

Graduates may pursue roles such as Digital Marketing Executive, Digital Marketing Account Manager, Social Media Manager, Content Marketing Executive, or Search Engine Optimisation (SEO) Executive, among others.

Information Disclaimer

The information provided on this page, including graduate salaries, and course details, is sourced from publicly available data and partner institutions. While we strive to keep the information accurate and up to date, it may be subject to change.

For the most current and official information, please visit the institution website.

Last Updated: 22/09/2026View on Institutions website