MSc International Marketing

Last Updated: 22/09/2026View on Institutions website

Full-time

Study Mode

£9,000 / yr

Tuition Fees

January 2027

Start Date

1 year

Duration

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MSc International Marketing
ARU London

Course Highlights

Accredited by CIM, recognising alignment with professional management and leadership standards.

Focuses on digital transformation, entrepreneurship, and brand management.

Degree boasts a team of exemplary academics coupled with external industry experts.

Opportunity to participate in an employability scheme.

Course Description

The MSc International Marketing is designed for ambitious individuals seeking to master the complexities of the contemporary business and marketing landscape. This postgraduate programme is ideal for those looking to advance their careers in a global context, with a strong emphasis on digital transformation, entrepreneurship, and strategic brand management. Students will explore how technology empowers modern marketers and gain the leadership skills necessary to launch and grow new ventures. The course is available in both full-time (1 year) and part-time (2 years) study modes, providing flexibility for diverse student needs. Key themes of internationalisation, digital marketing, and entrepreneurship are integrated throughout the curriculum, ensuring graduates are well-prepared for senior executive roles. With a focus on practical application, the programme includes a final major project allowing students to conduct in-depth research in an area of personal interest. This degree is accredited by the Chartered Institute of Marketing (CIM), enhancing professional credibility and supporting progression towards Chartered Manager status.

Entry Requirements

Academic Requirements

UK qualifications

Equivalent of a UK first degree at 2:2 or above plus relevant experience.

Other qualifications

Relevant qualifications obtained in your home country, as per Anglia Ruskin's country-specific entry requirements.

English Language Requirements

IELTS

6.5 or better.

Other

Have previously been taught in English and have sufficient command of English to undertake postgraduate study.

Other Requirements

Other

If you have completed a bachelor’s degree or an equivalent non-UK qualification and did not achieve the required grades for entry, but can demonstrate that your life/work skills would make you suitable, you should still consider applying.

For more information about the General Entry Requirements please visit the institution page

Course Structure

Postgraduate Study Skills, Research Methods and Ethics

Credits

Principles of International Marketing

Credits

Developing Digital Strategies, Innovation and E-Commerce

Credits

Cross-Cultural Leadership and Human Capital Management

Credits

Customer-Centric Marketing and Strategic Brand Management

Credits

Postgraduate Integrative Project

Credits

Career Pathways

The MSc International Marketing is specifically designed to prepare graduates for executive roles within global marketing organisations. By integrating contemporary marketing theories with practical, industry-led insights, the course ensures students are equipped with the skills required by modern businesses. Graduates benefit from a curriculum that emphasises digital transformation, strategic brand management, and entrepreneurship, making them highly versatile in the international job market. Furthermore, the programme offers access to an employability scheme, including CV workshops, career counselling, and interview preparation, all aimed at enhancing professional prospects. The degree also serves as a strong foundation for those wishing to pursue further academic research, such as a DBA or PhD.

Marketing Manager

Develop and implement marketing strategies to promote products and services in international markets.

Digital Marketing Specialist

Manage digital campaigns, e-commerce strategies, and online brand presence across various global platforms.

Brand Manager

Oversee brand identity and strategic positioning to ensure consistency and growth in competitive markets.

International Business Consultant

Advise organisations on global market entry, cross-cultural management, and international business expansion.

Entrepreneur

Utilise entrepreneurial skills to launch, manage, and scale new business ventures and services.

Marketing Analyst

Analyse market trends and consumer behaviour to inform strategic business decisions and marketing plans.

Frequently Asked Questions

This degree prepares students for executive roles in global marketing organisations. It also provides the opportunity to progress to a DBA or PhD. Nova Pathways can assist you in exploring these career paths and understanding how this degree aligns with your professional goals.

Information Disclaimer

The information provided on this page, including graduate salaries, and course details, is sourced from publicly available data and partner institutions. While we strive to keep the information accurate and up to date, it may be subject to change.

For the most current and official information, please visit the institution website.

Last Updated: 22/09/2026View on Institutions website